Tarte cosmetics has been in market since the year 2000 when it was founded by Maureen Kelly. Tarte has recently gained a lot of attention and has increased their sales due to their improved and new packaging. They have also come up with several new product lines over the last 2 years. My first purchase from Tarte was their BB Tinted Treatment 12-hr Primer SPF 30 (I will post a review soon). I fell in love with it the moment I first applied it on my skin. And so I decided to try their then popular primer. Like always let’s look at the product description first.